Because Not Everything Needs Therapy.
Your Inner Child Has Hired a Publicist.
An occasionally affectionate, frequently irreverent look at therapy culture, the self-help industry and our endless determination to turn ordinary life into a psychological condition.
Satire aimed at the industry; never at people seeking help.
An editorial note
The feelings are real. The sales funnel deserves a closer look.
Featured essay
My Inner Child Wants a Refund — The Endless Business of Self-Discovery
The inner child is a useful metaphor. The self-discovery funnel has a payment plan.
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The latest
Recent articles for your overthinking hours.
Fresh essays on pop psychology, self-help and the business of feeling better.
The first essay has the front page. More articles will join it when they are ready.
What Is Trickcyclists?
Psychology, pop culture and the business of wellbeing.
We look at the language, trends and commercial machinery that turn ordinary life into an endless self-improvement project.
What Is Trickcyclists?